Mastercard and Hulu can create a robust card on file opportunity surrounding an “Embedded Card Benefit” partnership. For instance, Mastercard customers can receive priceless access to Hulu as a benefit included with their premium cards. In order to access this benefit, they must use Mastercard as their card on file to get this priceless benefit. Exact offer and pricing model contingent upon Mastercard scale and strategy, and will require further discussion amongst key Hulu and Mastercard stakeholders.

Additional opportunity to explore Embedded Benefits with ESPN+, if interest.